Beneath the Sea – New Jersey

Eric Keibler   Mar 29, 2009

Dry Tortugas Presentations Rebreathers Wreck Diving

So what is this all about?  Well, Beneath the Sea is a consumer trade show in New Jersey.  It is well support, well attended and probably the largest retail show in the US.  There are booths from all aspects of the diving community – manufacturers, travel destinations, dive retailers, educational companies, certification agencies and the peripheral groups.  So who did I talk to at this show?

 

•     Keith – Sunset House, Grand Cayman – Their year has been off but more importantly, their bookings have been different.  He said that people seem to be booking at the last minute.  They have gone into months with a 4% occupancy and then they are relatively full the last three weeks of the month.  Everyone seems to be looking for travel deals, is afraid to commit too far out and schedule things at the last minute.

 

•     Frank & Melanie Wasson – This is a new show for them but it has been interesting.  There seems to be a lot of interest in their offering but no commitments yet.  Of course they sewed up some deals they were working on before arriving and they generated a lot of interest.  Frank said he felt it would be a week or so before they would know the net results of the show.  However, they did feel it had been a good show – good enough to try it again

 

•     Evelyn Dudas – Dudas’ Diving Duds – Coming off her PFO reprair surgery last year, she has been taking it easy with her diving only doing a few one or two hour long dives with limited decompression.  So far she has had no symptoms.  She said they have been busy and Michael has a lot of travel in the works.  She has been traveling a lot, mostly to Florida for some diving and visiting her daughter.

 

 

•     Kim Smith – Jetsam technologies – The KISS rebreathers remain in demand primarily because of the price point.  Kim said that they have been very busy assembling rebreathers since the first of the year.  They were busy at the show and in talking to Kim it would appear that she feels that 2009 will be a good year for rebreather sales.

 

•  Tamara Thompson, Technology in Depth (VR Technologies) – Their booth was very busy and in talking to Tamara, she has been doing a lot of diving already this season and it seems others are diving a lot as well.  She indicated that the sales of a of the new VRx computers are doing well as are the rebreathers.

 

•     Curt Bowen, Advanced Diver Magazine – Curt has been working hard integrating the operations of Advanced Diver Magazine and Rebreather World along with various diving expeditions.  He said it is funny, people keep asking him to do things forgetting that someone has to actually put the magazine together.  He seems to have a guarded optimistic outlook for the year.

 

•     Mike Fowler, Silent Diving Systems – He indicated that things had slowed a little but that they were still busy and shipping rebreathers.  Their big seller is now the Evolution + which incorporates the Inspiration scrubber with the Evolution electronics and 2l bottles.  He feels that the year will be fine and they are looking for a good year.

 

•     Tom Mount, IANTD – Tom realizes that this year will be difficult for some of their dealers but feels overall there will be a steady growth in the rebreather training, especially when the more recreational rebreathers (e.g. Poseidon)  come on line.  IANTD has been working on upgrading their training materials and creating some of the technical diving’s best courses.

 

•     Joe Diuri, IANTD – Joe is very excited about the new materials that the agency is producing.  He is especially excited about the new instructor training materials that he has been working on.  According to Joe, they will “change how we train instructors” in the future.  He has a positive outlook for 2009.  He feels there will be some changes both positive and negative.

 

•     Pete Nawrocky, Dive Rite – Talk about a guy who is high on diving.  Pete is traveling with the Dive Rite booth to consumer shows all over the US as well as traveling with the Dive Rite Tech Tour.  Wherever he goes, Pete is talking diving, from the cold dark dives of the New Jersey shore to the gin clear caves of Florida, Pete will tell anyone who will listen that they should be diving!  Of course, Pete will also tell them that they should be diving in Dive Rite equipment!  As far as this year goes, Pete will tell you that it will be whatever you want it to be.  You just have to get out and go diving and take people with you.

 

•     Big Wave Dave, DEMA – It is always nice to visit with Big Wave Dave; he loves the scuba industry and his energy in contagious.  He said they have had the pool out working at various shows and there still seems to be a lot of interest in scuba.  The hardest part is for the retailers to capture the interest and turn it into a committed diver.

 

So what else did we do?  Well other than shocking people by being in New York, Dave and I attended a few seminars, looked at a portable recompression chamber, dreamed about going diving in Komodo, ate some fabulous meals in the City, and talked about diving and what we wanted to accomplish this year.

The 2009 diving season will be an interesting year, full of scary points, disappointments and really cool moments.  While the economy will influence our business, Ann, Dave, Ashton and I as well as our entire staff have elected not to participate in the downturn, instead we are focusing on the 90%+ people who are still working and need hobbies, diversions and fun things to do.